Irina Shayk Talks Sweats, Style, and Fashion Trends

Flawlessly capturing the effortlessly cool girl aesthetic is no easy feat, but for supermodel Irina Shayk, it's a way of life. Not only has the face of Aritzia’s newest Sweatfleece campaign mastered the off-duty model look — equal parts loungewear, athleisure, and a dash of luxury, — but she's elevated it to an art form. Even better, she's shared her effortlessly elevated outfit formula, exclusively with InStyle, ahead of the Aritzia campaign launch.

So how does one emulate Shayk's chic look? First and foremost, Shayk tells InStyle, comfortability is key. "Comfort and ease are my priorities," she says. "Because I’m always on the go, I gravitate towards loungewear that looks polished that I can dress up or down." As for a piece-by-piece playbook, Shayk shares that she'll, "usually have on something cozy like a hoodie or a pair of sweatpants, but pair it with a sleek coat or tailored blazer for an elevated look that’s not too serious." 

Shayk's other favored fashion pairing that ace the effortlessness test include, "an oversized hoodie with a tailored trench, or a bodysuit with baggy sweatpants and a heel." According to the supermodel, the key is "finding the right silhouettes and pairing them with quality fabrics to create a polished, effortless look." Quality is where Ariztia's Sweatfleece collection, which combines luxury and leisure in its collection of sweats and separates, comes in.

"Sweatfleece elevates everyday essentials," Shayk says. "There’s truly nothing softer or more comfortable." As a bonus, Sweatfleece boasts an A+ dryer-proof snuggle factor which is a matter of great importance to Shayk. Proving that the stars really are just like us, she says of the line, "A huge plus is that no matter how many times I wash or wear [them], the quality is always perfect."

As stated at the jump, Shayk is uncompromising when it comes to comfort. She's often photographed in sweatpants, her go-to comfy choice for running errands, picking up her daughter from school, and even the occasional Met Gala after-party. Of the latter, Shayk says, "I chose an incredible Yohji Yamamoto dress and diamond collar necklace [for the Met Gala] because the look was comfortable but elegant and I embraced that comfort for the after party. I changed into a white tank and sweats because I wanted to do something different, but still felt comfortable and sexy!"  

As for how to create your own off-duty elevated 'fit, Shayk is a believer in staying true to your own sense of taste. "Effortlessness comes from embracing your own personal style, which for me is a combination of comfort and sophistication," she says, adding that, "the cool factor is a natural result of the confidence that comes with putting together an outfit that is uniquely you." For Shayk that means sticking to her ride-or-die go-to casual separates.

The supermodel prefers hoodies over zip-ups, roomy sweats rather than form-fitting yoga pants, and bodysuits over T-shirts. For a master class in how to style Shayk's off-duty model staples, look no further than Aritzia's campaign in which she wears all three, styled exactly how she'd wear them IRL, given or take a pair of pants.

In terms of styling her fave everyday essentials, Shayk is taking inspiration from Paris Fashion Week. Having walked the runways for esteemed fashion houses including Schiaparelli, Mugler, and Courrèges this season, Shayk is putting her first-hand experience of Fall/Winter 2024 fashion trends to good use. " I just got back from Paris Fashion Week," she tells InStyle, "and am so excited about what I saw for Fall. I almost never leave the house without a jacket or long coat, so I can’t wait for some major outerwear moments this year."

While we were equally moved by the statement coats and jackets seen on the Paris runways, we're even more excited to see how Shayk styles them. Our money is on something effortless, chic, and starring a cozy Sweatfleece layer or two.

The Sweatfleece collection is available to shop online and in-store at aritzia.com.

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